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Friday, August 19, 2011

Beer Bottle Labels: Ships

Labels on beer bottles are to help sell the beer to a target (male) audience.  Obvious, right?  What is interesting is what the marketers think would be of interest to us male beer drinkers.  I came across an article the other day that was ranking the top 15 sexy beer bottle labels.  Again, it's no surprise that cleavage (and more) appeals to guys.  This article, however, got me thinking what other themes beer marketers have used to sell us beer.

I looked through my collection of more than 1,350 bottles and found some nice themes.  Apparently, guys who drink beer like ships.  Here is a sampling of some of those labels.



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