Not only do beer labels reflect popular culture, they also on occasion reflect historical events. Jolly Pumpkin Artisan Ales recently began selling a limited edition beer called "de Viento" in 750 ml bottles. The beer was brewed to commemorate an EF-3 tornado that damaged more than 100 homes in Dexter, Michigan on March 15, 2012. http://www.usatoday.com/weather/storms/tornadoes/story/2012-03-15/michigan-tornado/53553158/1. Cleverly, the name translates roughly to "...of the wind."
The tornado missed the brewery but caused all sorts of havoc and heartbreak in the quaint village of Dexter. The brewery is donating all proceeds from the beer to the Dexter Relief Fund. Kudos to Ron Jeffries for giving back to the community that has embraced his brewery.
The rest of us also benefit from having a unique offering from a world-class brewery. The saison-style beer is a collaborative effort with some other local businesses and is flavored with coffee and spices. It is aged on oak like most of the Jolly Pumpkin ales. A good beer brewed for a great cause.