As a way to kickoff 2013, I decided to stage my own Michigan Beer Label Competition with me as the judge.
I used the following four criteria and scoring on which to base the
competition.
Art (1-10 points): The quality of the graphic art work and
composition.
Variety (1-5 points): The range of ideas, compositions, etc,
expressed among the various labels for the brewery.
Creativity (1-10 points):
The originality of the concepts/names and how well they are expressed in
the labels.
Information (1-5). The
amount and quality of information (such as the alcohol level, IBU, and/or story
behind the beer) contained in the label.
Scores were assigned over the range of labels for a brewery,
with greater emphasis placed on the newest labels, as many breweries
periodically change their labels over the years. The labels were obtained from several
sources: my personal beer bottle collection which contains nearly 400 Michigan
beer bottles; brewers’ websites; searchable bottle/label collections available
on the Internet; and general internet searches.
Not every label from every brewery could be found and, therefore, included
in the scoring. Note also that the
scores are biased by the fact that it was only me, Zymus, that assigned scores.
My latest list of Michigan breweries showed that there were 91
breweries operating at the end of 2012.
Of those, only 36 sold beer in cans or bottles or developed labels for
specific beer products. For example some
brewers did not sell their beer in cans or bottles, but they developed
full-fledged labels for marketing certain beers that they brewed. These breweries
were included in the competition to the extent that I could find information
about them.
Watch here for the results that will be posted soon.
Cheers,
Zymus
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